"We've had a lot of success growing our studio headquarters in British Columbia," said EA worldwide studio president Don Mattrick. "However, we know there are a lot of talented people who prefer to live and work in the Northeast. After considering several cities in the US and Canada, we decided that Montreal offered the best combination of creative talent, technology infrastructure and favorable economics."

"At EA, each of our global studios has a distinctive character based on the games and franchises that are created there," said EA executive vice president Bruce McMillan. "I expect that in time, we could have as many as four major franchises operating out of Montreal."